Netflix, the industry-leading video streaming platform, is currently in the process of expanding a highly controversial policy, which is causing frustration among many of its long-time users. This policy, which was once considered a key selling point for the platform, is now being phased out to improve overall revenue in the mid and long-term.
The practice of password sharing. Which allows multiple users to access a single account, and has long been considered a staple of Netflix’s service. However, the company has recently implemented “paid sharing” measures in select markets, such as Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras, in an attempt to generate revenue.
The results of this Latin American experiment were reportedly positive for Netflix. As the “cancel reaction” and negative impact on member growth in these countries was overshadowed. By the potential for revenue boosts once the initial response fades. As a result, the company is now planning to roll out this “feature” in other countries and regions.
While the exact details of this expansion are currently unclear. Netflix has stated that a “broader” launch will take place later in Q1 2023. This means that it could be a matter of a couple of months or even a couple of weeks. Before users in other countries will have to pay extra for every “additional home” accessing content on their account. However, it’s worth noting that the actual subscription prices are not being increased at this time.